As discussed previously, my wife runs her own business selling bath and body products. We were discussing social media and I suggested blogging/tweeting about ingredients that go into her products. Talk about all of the different oils and fragrances and things. I happened to suggest telling people what lye is. My wife responded that a lot of women don't believe lye is in the "natural" soap that they buy.
So I think basic sales training says to know your customers' needs, but the motivations behind some of those needs may not be the truth. Some that I've heard as a Test Engineer:
In the end, while she liked the idea of telling people about all of the ingredients, we agreed lye would not be spotlighted.
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